Research into foreign markets

We understand the local context. And we know how the global market works.

Around half of the research we conduct focuses on international markets. We have experience in managing complex projects across multiple countries simultaneously. We specialise in the Central and Eastern European (CEE) markets.

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In so many markets, we have helped companies understand local contexts and make the right business decisions

Context matters

Boost your chances of success

Having worked with our clients on international projects for years, we have observed how every market – even those culturally close to us – can hold surprises. The visible differences (language, currency, sales channels) are obvious. But it is the invisible differences that determine success: what ‘quality’ means to the people of a given country, how promotions are perceived, or what builds trust in a brand.

Our aim is to help you avoid such surprises. That is why we design research that takes the local context into account at every stage – from translation and sample selection right through to the interpretation of results.

This means your decisions are based on what is actually happening in the market – not on assumptions made at head office.

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Research conducted abroad

Why choose Inquiry?

Half of our research is conducted outside Poland.

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We understand the local context. It’s not enough simply to translate a questionnaire. We understand cultural, market and consumer differences – and we know how to take them into account in our research.

We conduct research across multiple markets simultaneously. We carry out projects in several countries at the same time, without compromising on consistency.

Full support and coordination. Inquiry is a full-service agency – from project planning, through recruitment, implementation and analysis, right through to the presentation of results. You speak to one person, you get the whole world.

What kind of international research do we carry out?

Research carried out by Inquiry in foreign markets

Quantitative research

We conduct CAWI surveys globally – from Central and Eastern Europe, through Asia and the Americas, to the Middle East. We work with carefully selected online panels that ensure high-quality data and a representative sample. Questionnaires are translated and culturally adapted by native speakers.

Qualitative research

We conduct IDIs, FGI, digital ethnography and creative workshops across CEE markets and globally – always with local, native-speaking moderators. Our scripts are culturally adapted to capture local nuances and sensitivities. We recruit with full control over respondent profiles. We coordinate every project centrally, ensuring methodological consistency whilst maintaining local authenticity.

Analysis of existing data

We conduct desk research in foreign markets – ranging from market size and competitive analysis, through consumer trends, to legal regulations and barriers to entry. We use local data sources, industry reports and statistical databases in each country. We analyse the data within its cultural and economic context to provide business-relevant insights.

countries where the survey was conducted in just 21 days

CASE STUDY

How the global Gen Alpha study provided comparable data from over a dozen markets

CHALLENGE: Conducting a quantitative survey across a dozen or so countries simultaneously, from Canada to China and South Korea.

INDUSTRY: Retail

ROLE: Conducting research and preparing analyses

Read

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Are you thinking of entering a new market?

Or perhaps your company wants to tailor its offering to local contexts? Research and analysis of foreign markets significantly reduce the risk of failure. You can test your hypotheses at a fraction of the cost of misguided initiatives.

Please get in touch with us and together we’ll find a solution that suits your situation.

Agnieszka Górnicka, Managing Director of Inquiry Ltd.

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How can we help you?

When researching foreign markets, context is key

International expansion is not just about translating materials and opening an office. It’s about understanding how local consumers think, what motivates them, what barriers they face, and what builds their trust in a brand. At Inquiry, we help companies enter new markets with confidence – through research that takes the local context into account at every stage of the project.

Go-to-market research

Market research helps minimise the risk of costly mistakes when expanding into foreign markets. You can assess market size, demand and competition, as well as cultural barriers.

Validation of the marketing strategy

Before you spend money on marketing activities, it is worth checking how they will be received in different cultural contexts. Research helps you evaluate creative content, language and values, and adapt them to local sensitivities.

Adapting the product to local needs

What works in Poland won’t necessarily work in Romania, Germany or Mexico. Market research helps to tailor the offering – and even the product itself – to the actual expectations of local consumers.

Local knowledge.

Global experience

How do we conduct international research?

Local offices with central coordination We coordinate every project from Warsaw, but implement them in collaboration with local partners in each country. This allows us to combine methodological consistency with an understanding of the local context.

Proven implementation methods Hundreds of international projects have taught us how to avoid common problems: delays, inconsistent data quality and translation errors. We apply standardised processes in every country – from recruitment to data cleaning. This ensures that projects are completed on time and the results are comparable.

Translation review and cultural adaptation The questionnaires are translated by native speakers and then checked using the back-translation method. But that’s not all – we adapt the questions to suit the local culture so that they sound natural in every country.

OUR DNA

An international perspective on conducting research

We are part of the Ebeltoft Group — an international network of experts in retail and consumer trends. We collaborate with research agencies from around the world. We contribute to international reports and analyse shopping trends across multiple markets. A global perspective is part of our daily work.

WE ARE A MEMBER OF THE EBELTOFT GROUP

ABOUT US

Who are we?

Inquiry is a full-service research agency operating in Poland and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that shapes the future, but understanding it.

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WHAT MAKES INQUIRy STAND OUT

What is it like to work with us?

understanding

Decisions over reports

Data is only useful if it leads to action. That’s why, instead of endless spreadsheets, you get the answers you’re looking for.

cooperation

A team that thinks alongside you

From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.

comprehensive

Local insight, a broad perspective

We are a member of the international Ebeltof Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.