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PriceVISIONโข shows how consumers perceive the prices of different formats, flavours and product ranges. It provides specific guidance on discount strategies, positioning and communication.
PriceVISIONโข
Once you see prices through your customersโ eyes, your perspective will change.
It is not the price itself, but the way it is perceived, that determines a brandโs success.
PriceVISIONโข allows you to see things from the consumerโs perspective and identify which offers are perceived as cheap or expensive, and then understand exactly why that is the case.
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X per cent of people think the prices in the shop are too high, even though they are actually very competitive.
An Informed Pricing Policy Based on Research
Customers donโt compare price tags โ they form their own impression of the price.
Price monitoring data reveals only part of the story. Sales effectiveness depends on how customers perceive the offer. PriceVISIONโข uncovers these differences and helps brands make decisions that align with customer expectations.
PriceVISIONโข supports the development of a pricing strategy that builds perceived brand value and enhances the brandโs competitive advantage.
understand how the consumer perceives the price
Why PriceVISIONTM?
It explains how customers actually perceive your prices โ and why they might consider them too high, even though your offer is competitive.
It shows how the perception of prices influences purchasing decisions
It identifies the factors that contribute to price competitiveness and sets out how to enhance it without having to cut prices
It provides specific advice on what to change: price, communication, display โ or all of the above
WHAT WILL YOU USE PriceVISIONโข FOR?
Applications of PriceVISIONTM
Assessing the effectiveness of pricing and promotional campaigns
Youโre looking at how pricing strategies influence purchasing decisions and what actually shapes perceptions of the product range.
Price segmentation
You identify groups with varying price sensitivities in order to better tailor your messaging, discounts and price points.
Developing a pricing and promotional strategy
You tailor your pricing policy to meet customer expectations โ without the risk of losing margin or damaging your brand value.
Positioning the brand against the competition
You compare your brand with others, gaining a clear picture of how your audience perceives your pricing compared to the competition.
Margin and discount management
Youโre creating a promotional system that works effectively and boosts sales โ without slashing prices too much.
An analysis of perceptions throughout the purchasing process
You can see how price influences every stage of the decision-making process โ from the initial contact right through to the moment of purchase.
CONTACT US
Ask us about PriceVISIONโข
The PriceVision survey helps us understand how consumers perceive price and what influences their perception. And it turns out that this does not necessarily correspond to objective value.
“Check how your brand’s prices are perceived so that you can make the right decisions.”
Agnieszka Gรณrnicka, Managing Director of Inquiry Ltd.
In which sectors is PriceVISIONโข suitable?
The essence of PriceVISIONโข is customisation
PriceVISIONโข is effective wherever price influences purchasing decisions. In the retail sector, it helps you understand price sensitivity and react faster than the competition. The tool adapts to the product category, sales channel and customer type.
FMCG
INSURANCE
AUTOMOTIVE
Not every low premium looks attractive. PriceVISIONโข shows which factors contribute to the perception of a fair deal.
The decision isnโt made based on the price list, but in the customerโs mind. PriceVISIONโข makes it easier to understand how the value of a particular car or detailing package is actually perceived.
We donโt ask about prices.
We show how they are received.
- What is PriceVisionโข?
A comprehensive study of price perception
measures how customers perceive the attractiveness of the prices of products, brands, shops or categories โ regardless of actual market prices.
It combines qualitative and quantitative methods
helps to understand the real drivers of price perception and measure their impact on purchasing decisions.
It operates across a wide range of industries and channels
tailors its measurement approach to the specific characteristics of each sector โ from retail and FMCG to finance, the automotive industry and products with complex pricing structures.
Provides practical business advice
supports decision-making on pricing, promotions and communications, and optimises the brandโs market position
ABOUT US
Who are we?
Inquiry is a full-service research agency operating in Poland and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that shapes the future, but understanding it.
WHAT MAKES INQUIRy STAND OUT
What is it like to work with us?
understanding
Decisions over reports
Data is only useful if it leads to action. Thatโs why, instead of endless spreadsheets, you get the answers youโre looking for.
cooperation
A team that thinks alongside you
From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.
comprehensive
Local insight, a broad perspective
We are a member of the international Ebeltoft Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.
How can we help you?
Weekly omnibus survey
TrackLITEโข
Testing innovations
Innovation Groups
The Customer’s Journey
Customer Journey
CLT
Product testing
Discover our projects
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