We support e-commerce to turn visits into sales.
We analyse purchase journeys, communication and user behaviour.
In a world where loyalty lasts only as long as a click, the brands that succeed are those that understand user behaviour more quickly and base their decisions on insights.
E-commerce is an environment where every detail affects conversion rates. Whether youโre developing a marketplace, your own online shop or an omnichannel strategy, you need to know what keeps users on your site, what puts them off, and what actually boosts sales.
At Inquiry, we help e-commerce companies make informed decisions by combining UX/CX research, shopping journey analysis, behavioural segmentation, price testing, communication research, and brand awareness and image tracking. We utilise the full spectrum of methods: from classic UX research, testing and barrier analysis to modern techniques such as digital ethnography and online qualitative research.
Our international perspective enables us to deliver solutions that genuinely improve conversion rates, user experience and sales performance.
Qualitative research
Omnibus survey
Quantitative research
CONTACT US
Companies that invest in insights today will set the direction for the entire industry tomorrow.
Research doesnโt just explain customer behaviour; it can predict it, and thatโs the key to scaling up your e-commerce business. If youโd like to find out how these insights can help grow your online business, Iโd be happy to discuss it with you.
Please feel free to get in touch.
Agnieszka Gรณrnicka, Managing Director of Inquiry Ltd.
ABOUT US
In a world where retail spans offline, online and omnichannel channels, we provide insights that enable you to make informed decisions across all channels. We combine research expertise with advanced analytics to turn data into actionable recommendations.
For years, we have been studying shopper behaviour across every shopping environment: in high-street shops, in e-commerce, and at the intersection of channels. We understand how customersโ decisions vary depending on the context, device, product display, journey, and shopping situation. This enables us to provide insights that help build experiences consistent with actual consumer behaviour โ regardless of where the purchase ultimately takes place.
We utilise the full spectrum of analytical methods โ from classic regression analyses to pricing models, segmentation, driver analyses and behavioural predictions. However, our strength lies not in the models themselves, but in their interpretation: we translate the results into specific action plans, priorities and recommendations that marketers and managers can implement immediately.
We carry out projects across many markets in Central and Eastern Europe, ensuring consistent methodologies, comparable results and an understanding of local differences. We keep a close eye on how global players are adapting their strategies in digital and brick-and-mortar retail, and we translate this knowledge into practical recommendations for our clients. As a result, we provide insights that work not only here and now, but also in the next markets you plan to enter.
WE ARE A MEMBER OF THE EBELTOFT GROUP
5th Infantry Regiment
IMPROVING THE NETWORK’S
PERCEPTION IN A HIGHLY COMPETITIVE MARKET
OUR PROJECTS
CHALLENGE: How can we change customersโ perception that our shop is more expensive than the competition โ and understand where this belief comes from?
INDUSTRY: Food retail
ROLE OF INQUIRY: Development and implementation of a proprietary methodology. Data analysis based on benchmarks. Monitoring of price positioning. Recommendations for changes.
SHOP