Insights shaping the future of retail.
Over 20 yearsโ experience in research for shopping centres, retail chains and e-commerce. We deliver projects that provide actionable insights โ from catchment area and customer profile analyses, through tenant mix optimisation, to the monitoring of consumer trends.
This is the total GLA of retail space in Poland (first half of 2024)
Reliable data is just the start
The retail and e-commerce market is evolving at a pace that can take even the most experienced players by surprise. Shopping centres are competing for the same customers, retail parks are attracting shoppers with their pricing, and online sales are constantly increasing the pressure. In this reality, standard reach analysis or satisfaction surveys provide only a fragment of the picture.
At Inquiry, we combine geolocation data, purchasing power analysis, consumer research and tenant information into a single, coherent whole. This means you know who your customers are, what they expect and what drives them to you or your competitors, and ultimately you receive clear guidance on how to use this knowledge.
How can we help you?
You determine the actual reach of your business based on mobile and behavioural data, not theoretical assumptions. You analyse demographics, purchasing power and consumer buying potential, which allows you to plan growth based on real data, not guesswork.
You identify who your customers are: their attitudes, needs and purchasing behaviour. You segment them according to realistic criteria: what they buy, how much they spend, how often they return, and through which channels. You obtain clear profiles that allow you to tailor your offering and communication to specific groups.
You measure your position against the competition: traffic share, purchase frequency, basket value, and customer loyalty. You identify your strengths and areas for improvement. You understand why customers choose you or your competitors, which provides a basis for decisions on positioning and changes to your offering.
You optimise your offering based on customersโ actual needs. You segment tenants or product categories by price, style and positioning. You identify gaps and over-represented segments โ and receive specific recommendations on what to introduce, develop or scale back.
You map the customer journey from the decision to buy, through the choice of channel (offline/online) and the transaction, right through to delivery. You identify decision points, motivations and barriers. You understand not only WHAT customers do, but WHY โ which allows you to remove obstacles and increase loyalty.
You keep a close eye on shifting consumer expectations and market trends before they become obvious. You test new concepts with real customers. This means you donโt just react to change, but stay one step ahead โ introducing innovations that build a competitive advantage.
CONTACT US
Over 30 yearsโ experience in retail research has taught me one thing: success does not come from intuition, but from a deep understanding of the consumer.
“If you want to make decisions based on insights rather than guesswork, please get in touch.”
Agnieszka Gรณrnicka, Managing Director of Inquiry Ltd.
Why Us
We have been working in the retail sector for over 20 years โ shopping centres, retail parks, retail chains and e-commerce. Weโve witnessed the digital transformation, the pandemic and the boom in retail parks. We understand your challenges because we live and breathe this market. Thatโs why we provide not just data, but insights and recommendations that make a real difference to your business.
We donโt settle for just one type of data. We combine geolocation analyses with consumer attitude surveys, link spending profiles with tenant brand segmentation, and compare stated intentions with actual purchasing behaviour. This gives you the full picture: not just WHO is spending and HOW MUCH, but above all WHY they choose you or your competitors โ and what you can do about it to strengthen your position.
We carry out projects across all markets in Central and Eastern Europe and globally (we conduct CAWI surveys worldwide). We ensure a consistent methodological approach, which allows you to compare results across countries and draw conclusions at portfolio level. We understand local differences in consumer behaviour, but we also identify common patterns, enabling you to make strategic decisions based on consistent data, rather than a patchwork of mismatched reports from different agencies.
Thanks to our membership of the Ebeltoft Group, we have access to global insights into retail trends and best practices from around the world. We keep a close eye on how retail formats are evolving in different countries, what innovations industry leaders are testing, and which of these have the potential to work in the Polish context. We combine this international perspective with in-depth knowledge of the local market โ enabling us to provide recommendations that are both inspiring and realistic to implement.
ABOUT US
Inquiry is a full-service research agency operating in Poland and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that shapes the future, but understanding it.
WHAT MAKES INQUIRy STAND OUT
understanding
Data is only useful if it leads to action. Thatโs why, instead of endless spreadsheets, you get the answers youโre looking for.
cooperation
From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.
comprehensive
We are a member of the international Ebeltof Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.
Price Perception Survey
Omnibus Survey
Customer journey analysis
Quantitative and qualitative research
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