From insights to ready-made innovations.
Innovation Groups is a workshop-based INQUIRY method that allows you to turn research findings into concrete ideas for new products and improvements in just a few hours. It brings together the perspectives of consumers and the brand team to arrive more quickly at solutions that really make sense.
That amount of time spent working together is enough to turn insights into tangible products
Workshops that put an end to uncertainty
Your company has a backlog of research reports, your staff are brimming with ideas, and yet key trends remain disconnected from your product category. Instead of ready-made plans, you have questions: how do you translate observations and ideas into products that the market will want? Standard research methods take too long, and you need quick and precise decisions on what to do about this here and now.
During Innovation Groups, consumers work with your team to translate broad insights into concrete, realistic product concepts that you can implement straight away.
STAY AHEAD OF THE TRENDS
Because in a world of data overload, whatโs needed isnโt yet another report, but clear guidelines for action.
In the space of a single day, you move from insights to decisions โ working alongside your team and consumers around the same table. A tried-and-tested process brings order to the chaos of information and helps you identify what truly has market potential.
This method involves the team in developing solutions, rather than trying to convince them of them after the fact. It may well be the quickest route to a new product in the portfolio.
By the end of the workshop, youโll have ready-made concepts for products or services that you can test and develop straight away.
WHAT WILL YOU USE Innovaton Groups FOR?
When a company is looking for ideas for innovation or wants to expand its existing range, Innovation Groups enable it to quickly translate insights from research and trend analysis into concrete concepts ready for further testing.
When an organisation is faced with an overload of data and it is unclear which insights are truly significant, this method helps you, together with customers and your team, to identify those with the greatest business potential.
Innovation Groups involves the marketing, R&D and sales teams in developing solutions, fostering internal understanding and alignment regarding the brandโs direction.
CONTACT US
We often hear people say: we have loads of data, but we donโt know what to do with it.
Innovation GroupsTM was created precisely for this purpose โ to combine the knowledge, intuition and courage of teams in creating new solutions.
If you want your brand to think about the future faster than the competition โ letโs talk.
Agnieszka Gรณrnicka, Managing Director of Inquiry Ltd.
WHY DO MARKETERS CHOOSE Innovation Groups?
The Innovation Groups process brings order to the chaos caused by information overload โ from selecting insights for testing and gathering consumer perspectives, through rapid iterations, to a clear plan for next steps at the end.
Innovation Groups are large-scale workshops with a tried-and-tested format. They bring consumers and brand staff together in a single room, working in small, organised teams. They share a common goal: to identify specific insights and translate them into solutions that benefit the brand.
Instead of general reports, you receive ready-made concepts for products or improvements. These are clearly formulated, containing a functional description, specific benefits and a target audience, which allows them to be immediately submitted for assessment of market potential and implementation.
We donโt just end the workshops with descriptions of the concepts. We sit down with the brandโs team and draw up a plan for whatโs to happen next with the solutions weโve developed. Because weโve seen time and again how the best concepts have been lost in the abyss of a drawer…
A dynamic study.
ABOUT US
Inquiry is a full-service research agency operating in Poland and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that shapes the future, but understanding it.
WHAT MAKES INQUIRy STAND OUT
understanding
Data is only useful if it leads to action. Thatโs why, instead of endless spreadsheets, you get the answers youโre looking for.
cooperation
From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.
comprehensive
We are a member of the international Ebeltoft Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.
Omnibus Survey
Price Perception Survey
Customer journey analysis
Quantitative and qualitative research
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