Gaming &
e-sports
We understand the players, not just the statistics.
$bn – that is the value of the global gaming market. It is twice the value of the global film market.
Understanding the future of entertainment
Gaming is no longer a niche market – it’s mainstream, with a global market worth over $200 billion, where brands compete for the attention of the most demanding group: gamers.
At Inquiry, we specialise in researching the phenomena that link the worlds of gaming and business: how to monetise effectively without ruining the gameplay, how non-gaming brands can authentically enter this space (brand partnerships, in-game advertising, esports sponsorship) and what makes the community accept or boycott commercialisation.
How can we help you?
Omnibus tracking survey
TrackLite®
Quantitative Research
CAWI panel survey
Qualitative research
Online Community
CONTACT US
Ask us about our research
Gaming is the quickest way to reach Gen Z, but it’s also the quickest way to blow your budget if you don’t understand the community. Drop me a line – I’ll show you case studies of brands that have successfully entered the gaming space and those that have been mocked on Reddit, so you can avoid the latter scenario
Agnieszka Górnicka, Managing Director of Inquiry sp. z o. o.
ABOUT US
Why Inquiry?
We know the rules of this game. We understand both gamers and business. We’ve been researching the gaming market for years and know that the community is quick to spot brands that ‘don’t get the vibe’. That’s why we combine the gamers’ perspective with the language of CFOs and CMOs – delivering insights that build engagement and deliver a real return on investment.
We understand that "men aged 18–35" who play FIFA are not the same as "men aged 18–35" who play League of Legends. And we know just how much of a difference this makes for your brand.
Instead of using standard recruitment channels, we recruit through the community (Discord, Reddit, Twitch), which gives us access to genuine gamers who truly live and breathe this culture. We use gaming-native language and offer rewards that make sense to this group (Steam gift cards, in-game currency), because we know that 50 zł credited to an account isn’t the same as 50 zł in a battle pass.
We turn survey data into concrete insights and recommendations for your brand. You don’t have to wonder what all this means or how (if at all) to put this knowledge to use.
5th Infantry Regiment
IMPROVING THE PERCEPTION OF THE NETWORK
IN A HIGHLY COMPETITIVE MARKET
OUR PROJECTS
How can a chain of shops compete with a discount store?
CHALLENGE: How can we change customers’ perception that our shop is more expensive than the competition – and understand where this belief comes from?
INDUSTRY: Food retail
ROLE OF INQUIRY: Development and implementation of a proprietary methodology. Data analysis based on benchmarks. Monitoring of price positioning. Recommendations for changes.
Discover more projects
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
0 zł + 23% VAT (0 zł)Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
0 zł + 23% VAT (0 zł)Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…