Finance


Consumers’ financial decisions in their natural environment.

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ABOUT US

Why Inquiry?


One agency = a full range of services

We are a full-service agency. We carry out both quantitative and qualitative research. We manage projects from the initial definition of the problem, through the development of a research design, implementation and analysis, right through to the final conclusions and recommendations for action.

Proprietary methodologies

With 20 years of experience in the market, we have developed methodologies that deliver accurate and reliable results. We specialise in innovation, low-cost tracking and price perception research.

We know what works in finance (because that’s what we publish)

We regularly publish reports on the financial sector that are available to the public. Visit our blog to find out more.

How can a chain of shops compete with a discount store?


CHALLENGE: How can we change customers’ perception that our shop is more expensive than the competition – and understand where this belief comes from?

INDUSTRY: Food retail

ROLE OF INQUIRY: Development and implementation of a proprietary methodology. Data analysis based on benchmarks. Monitoring of price positioning. Recommendations for changes.

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Our reports