Inquiry is a market research agency specialising in consumer, international and fieldwork research in Central and Eastern Europe (CEE).
What do we do?
We will guide you through the entire research process in Poland and across Central and Eastern Europe. We have been conducting research in the CEE region for over 10 years, providing data that takes into account local contexts and differences between markets.
We deliver reliable results that reveal customersโ actual behaviours and preferences. We conduct interviews in various formats โ online surveys (CAWI) โ worldwide, and CATI and CAPI โ in Poland and Central and Eastern Europe (CEE), ensuring high-quality samples and analysis, as well as fast, clear reports.
Zobacz wiฤcejWe specialise in qualitative research that helps us understand customersโ motivations, needs and behaviours. We use methods such as in-depth interviews, focus groups, ethnographic observations and modern online research. We conduct interviews both in Poland and across Central and Eastern Europe.
Zobacz wiฤcejWe conduct research into customer behaviour across various countries. We carry out projects in Europe, Asia, the Middle East and North America, combining local knowledge with global expertise. This enables us to provide reliable and practical insights that support business decisions.
Research for the retail sector and shopping centres helps to understand shoppers โ their purchasing motivations, preferences, loyalty and the factors that determine where they choose to shop. We analyse the customer journey from inspiration to purchase, assess the competition, tenant mix, the atmosphere of the shop or shopping centre, and the effectiveness of promotions. We provide insights for retail chains, shopping centres and FMCG manufacturers โ to optimise their product range, merchandising, communications and pricing strategy.
Zobacz wiฤcejProduct testing โ at home or in the studio โ helps to optimise your offering before it hits the market. We test concepts, prototypes, taste, smell, packaging and price โ both in Poland and across Central and Eastern Europe. We verify whether the product meets the target groupโs expectations, how it compares to the competition, and what might increase purchase intent. This allows you to optimise your offering and enter the market with a product that customers actually want to buy.
Zobacz wiฤcejCommunication research helps you check whether your message is reaching your audience as intended. We test advertising campaigns, marketing materials, names, slogans and packaging before they hit the market, and then monitor the results. This allows you to optimise your budget and avoid costly mistakes.
Zobacz wiฤcejInternational research Inquiry
We help brands operate globally with a local touch. We conduct research in Poland, the CEE region and worldwide. Accurately, efficiently and with cultural context.
WORKING WITH INQUIRY
Our collaboration with Inquiry Sp. z o.o. was very satisfactory, and the services were delivered with due care and professionalism. Inquiryโs staff demonstrated extensive knowledge in conducting research for the FMCG sector, which resulted in the high substantive value of the findings received.
OUR DNA
We are part of the Ebeltoft Group โ an international network of retail and consumer trends experts. We co-author international reports and analyse shopping trends before they feature in industry conference slides. With this knowledge, decisions are made at the moment they have a real impact on results.
WE ARE A MEMBER OF THE EBELTOFT GROUP
5 p.p.
IMPROVING THE CHAINโS
PERCEPTION IN A HIGHLY COMPETITIVE MARKET
CASE STUDY
THE CHALLENGE: How to change customersโ perception that the shop is more expensive than the competition โ and understand where this belief comes from?
INDUSTRY: Food retail
INQUIRYโS ROLE: Developing and implementing a proprietary methodology. Data analysis based on benchmarks. Monitoring price perception. Recommendations for change.
FROM INQUIRY
Dlaczego gry stajฤ siฤ kluczowym kanaลem wpลywu na mลodych konsumentรณw?
Trend alert: Dlaczego Polacy coraz czฤลciej wybierajฤ produkty wysokoproteinowe?
Czy sklepy fizyczne tracฤ na znaczeniu komercyjnym do 2030 roku?
Jak sklepy convenience rewolucjonizujฤ rynek private label?
Analiza dynamiki odwiedzin centrรณw handlowych w Polsce w latach 2020โ2024.
CONTACT US
After 30 years of leading research projects, I know one thing: a good project always starts with a conversation. Drop me a line and letโs arrange a meeting!
Agnieszka Gรณrnicka, CEO of Inquiry
We are a member of industry organisations
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