Sport
In sport, the emotions run high.
Wise decisions begin
when you can measure them.
Emotions translated into figures
Whether you’re building a sports brand, managing sponsorship, working with athletes or developing products for active people – in sport, simply liking an athlete isn’t enough. You need to know which names actually build the brand’s image, how different groups of fans react to them, and which sports offer the greatest potential for emotion and engagement.
Inquiry combines brand tracking, athlete potential assessment and match analysis to create a comprehensive picture of which partnerships make sense. This enables brands to know exactly where to invest and how to use sponsorship to effectively strengthen their brand.
How can we help you?
Omnibus tracking
TrackLite®
Quantitative and qualitative research
Customer Journey
Qualitative research into innovation
Innovation Group
CONTACT US
Ask us about our research
Sport is a powerful vehicle for emotions, but it is only the data that reveals how those emotions translate into consumer decisions.
If you want to understand the true value of your presence in sport, let’s have a chat. We’ll show you what’s working in your strategy and what could be improved.
Agnieszka Górnicka, Managing Director of Inquiry Ltd.
5th Infantry Regiment
IMPROVING THE PERCEPTION OF THE NETWORK
IN A HIGHLY COMPETITIVE MARKET
OUR PROJECTS
How can a chain of shops compete with a discount store?
CHALLENGE: How can we change customers’ perception that our shop is more expensive than the competition – and understand where this belief comes from?
INDUSTRY: Food retail
ROLE OF INQUIRY: Development and implementation of a proprietary methodology. Data analysis based on benchmarks. Monitoring of price positioning. Recommendations for changes.
Discover more projects
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
0 zł + 23% VAT (0 zł)Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
0 zł + 23% VAT (0 zł)Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…