E-commerce

For years, we have been studying shopper behaviour across every shopping environment: in high-street shops, in e-commerce, and at the intersection of channels. We understand how customers’ decisions vary depending on the context, device, product display, journey, and shopping situation. This enables us to provide insights that help build experiences consistent with actual consumer behaviour — regardless of where the purchase ultimately takes place.

We utilise the full spectrum of analytical methods — from classic regression analyses to pricing models, segmentation, driver analyses and behavioural predictions. However, our strength lies not in the models themselves, but in their interpretation: we translate the results into specific action plans, priorities and recommendations that marketers and managers can implement immediately.

We carry out projects across many markets in Central and Eastern Europe, ensuring consistent methodologies, comparable results and an understanding of local differences. We keep a close eye on how global players are adapting their strategies in digital and brick-and-mortar retail, and we translate this knowledge into practical recommendations for our clients. As a result, we provide insights that work not only here and now, but also in the next markets you plan to enter.