Inquiry TrackLITETM
Rapid tracking of key metrics – keeping pace with the ever-changing market.
TrackLITE™ is a flexible omnibus survey that allows you to monitor the health of your brand, campaigns and consumer behaviour on a daily basis. It delivers up-to-date data in weekly waves – quickly, clearly and at an affordable price.
That’s how many days until you get your results. With TrackLITE™, you can react as things happen. Daily measurements, weekly summaries, decisions without delay.
RESEARCH TAILORED TO THE FAST-PACED WORLD OF MARKETING
Today’s data influences tomorrow’s decisions.
Quarterly reports arrive too late. You need accurate data right here, right now – figures from months ago are of no use whatsoever. Standard methods are difficult to implement and costly, which is why they slow down the decision-making process.
The TrackLITE™ omnibus survey provides daily data and ready-to-use insights – exactly when you need them.
STAY AHEAD OF THE TRENDS
Why TrackLiteTM?
As the campaign gains momentum, every day counts. Omnibus TrackLITE™ provides insights that keep pace with your activities.
Daily monitoring of key performance indicators
A lightweight, user-friendly interface displaying results, with analyses ready in seconds
Results available immediately
WHAT WILL YOU USE TRACKLITETM FOR?
Applications of TrackLITETM
Brand health
You monitor customer awareness, perception and preferences on a daily basis – identifying risks and growth opportunities as soon as they arise.
Campaign effectiveness
You monitor every stage of the communication process – from start to finish – and that’s how you know what makes the difference.
Changes in customer behaviour
You analyse how customers use your products and services and what their attitudes towards them are – the insights often surprise you and open up new possibilities.
Marketing and sales funnel
You track the journey from awareness to purchase – identifying the points at which you lose customers and areas for potential growth.
Your actions vs. your competitors
You monitor the market’s reaction to your campaigns and your competitors’ moves, and then quickly consolidate your position.
Product or brand launch
You monitor the market’s reaction immediately after launching the offer – gaining insight into how it is perceived, how it is received, and the key elements that customers remember.
CONTACT US
Ask us about TrackLITETM
“TrackLITE Omnibus was created to enable marketers to respond to changes in real time, rather than with a significant delay. It provides a quick, daily measurement of key brand and campaign metrics, allowing decisions to be made based on real, up-to-date data.”
Agnieszka Górnicka, Managing Director of Inquiry sp. z o. o.
WHY DO MARKETERS CHOOSE TRACKLITE?
The essence of TrackLiteTM is simplicity
TrackLITE™ simplifies every stage of the measurement process – from a quick start, through efficient operation, to clear, ready-to-use reports.
You enter your questions and the survey starts straight away – the whole process takes just a moment. The platform requires no installation or lengthy setup; simply log in and start the survey.
You can put together sets of questions in the intuitive editor with just a few clicks. Ready-made modules and templates allow you to make changes to the survey in no time.
Interactive dashboards display each metric as soon as the data is collected. Insights are compiled into reports in a format you can use straight away.
Keep questions to a minimum.
The ultimate in common sense
- What is TrackLITE™?
ABOUT US
Who are we?
Inquiry is a full-service research agency operating in Poland, Central and Eastern Europe, and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in fieldwork in Central and Eastern Europe, consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that changes the future, but understanding it.
WHAT MAKES INQUIRy STAND OUT
What is it like to work with us?
understanding
Decisions over reports
Data is only useful if it leads to action. That’s why, instead of endless spreadsheets, you get the answers you’re looking for.
cooperation
A team that thinks alongside you
From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.
comprehensive
Local insight, a broad perspective
We are a member of the international Ebeltof Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.
How can we help you?
Price Perception Survey
PriceVISION™
Creating innovation
Innovation Groups
Qualitative and Quantitative Research
Research into foreign markets
Customer journey analysis
Customer Journey
Discover our projects
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RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
The challenge:
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Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
0 zł + 23% VAT (0 zł)Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
0 zł + 23% VAT (0 zł)Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…